Design industry

Research and identify roles and opportunities of chosen area ofcreative industry.

Fashion and design sector roles and opportunities

Fashion designers work on the design of items of clothing and fashion ranges. Some may focus completely on one specialist area, such as sportswear, childrenswear, footwear or accessories. this website looks at the job description of a fashion designer role and opportunities.

defining the roles , responsibilities and job titles

Fashion designers have a lot of roles and responsibilities they do all sorts of duties like Research, sketching, choosing materials, retail samples, marketing and mass market design.


fashion designers research current and future trends before beginning the design progress

choosing materials- They visit fabric manufactures to decide on what materials and patterns to make their preliminary designs out of

mass market design-They are responsible for designing clothing that comes in a variety of colors and sizes, and usually work directly for apparel manufacturers.

retail samples-


marketing- Designers market their designs at fashion and trade shows, where retailers order what they want to distribute.

Fashion designers have the responsiblity to research trends and marketing their products.  Depending on the area of design they can also have additional duties for the design. This will involve market production and customized design.

Some Job titles of  fashion  industry are

Clothing/textile technologist

Editorial assistant

Fashion designer

Fashion illustrator

Fashion journalist

Job opportunities and career paths

Fashion designers have a range of job and career paths, they can pursue a career in retail stores, fashion firms and costume design department. 

Self- employment opportunities

Self employment opportunities in the fashion industry are really good for people who are willing to work hard and make money out of their designs.  self employed fashion designers charge at high prices for their designs. There working conditions, they usually work in more variable conditions, which usually change from one short term job to the next.

Responsibilities as an employee within a company 

 Employees responsibilities in a company are to take care of their own health and safety they also have the responsibilities to tell employer if something happens that might affect their ability to work. To co-operate with your employer, making sure you get proper training and you understand and follow the company’s health and safety policies

Responsibilities as a self employed practitioner

Self employed practitioners have responsibilities when it comes to health insurance, tax, variable income, retirement and use tools and other equipment properly, in accordance with relevant safety instructions and any training they have been given.

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Outcome 1 Task one

Define the creative industry sector in the uk

In the uk the three largest sub-sectors in the creative industries are television, radio and design and publishing. Creative industries focus on creating and exploiting intellectual property products..

Identifying the range of work within the sector

In london 30 percent of the employment in the creative industries is concentrated there. 22percent of the employment in software is concentrated in london the size of the sector means it accounts more than 26 per cent of employment in london’s creative industries.

london holds the highest employment in radio and Tv. In scotland there is a significant concentration of employement in radio and tv.  

There is also a significant number of jobs in architecture compared to other regions outside London and the South East.

The highest employment rates in the creative industries is found in software, multimedia, graphic arts, fashion and design, internet, film and TV, radio

Ways creative industries are different from cultural industries

cultural industries are different from creative industries because they focus on things like cultural tourism and heritage, museums and libraries sports and outdoor activities. creative industries focus on human creativity in things like arts, crafts,fashion,film,music, advertising, architecture, video games and Tv and Radio. Continue reading

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Activity 3

What form and level of interactivity does your project have?

The form of interactivity that my map project has is closed interactivity as they will be just browsing through.

How does your finished project engage the user or viewer?

My project will engage the user or view because of the interactivity and the layout of the map. Also I chose bright colours these will put interest in the viewers. The map itself is colourful and Also the photographs of the different stages I have been through makes the user curious and want to see more photographs of me as the years goes by.
How does your navigation relate to current conventions?
The action allows the user to go to the next year and it also allows the user to go to the previous page or the homepage.

how has movement and dynamics affected the design or creation of your finished project?
my project just involved a map with collaged images of me basically its a gallery of pictures but with intresting movement. I made four movie clips with images I put to show the kind of activities I was involved in as the years goes by. From highschool to college and my future in university.
How have you used compositing and layering to build your finished project?

The buttons were linked together this makes it easy to navigate to the next page or layer. I had a different colour for each button for different years.

How have you enabled network opportunities in your finished projects?
I just wanted my map project to be more like a social network but also inspire viewers with what they see. A website called helped me think about how I want the map to show the viewers how important what i do is to me by showing information that is not too much and not too boring.

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Body and Movement Plan

Project Title

Krumping is a street dance that is characterized by free expressive, exaggerated and highly energetic movement involving the arms, head, legs, chest and feet.

In response to the brief I am going to create a photo montage showing  different movement images of a dancer dancing to krump. With research i am going to try my best achieve this and create something different and intresting to look at. I am going to explore how the body moves when krumping and how much energy is needed looking at different parts of the body.

In order to represent Dance through body and movement I am going to photograph a lot of images of a person krumping then put then together showing the different moves involved.

In order to show how he moves I am to try an get photographs showing different body parts by zooming in and out or just  use long shots to capture the whole body moving.

My aim is to produce a finished piece of digital work and as a result of this work I am hoping to achieve a good quality photo montage which will clearly show the different body parts when krumping. When I finish the project I hope to have a better understanding when using a computer and technical objects like the camera and also know that using digital  technology to produce work is an advantage.

For me to complete this project every photograph I will need to photograph a lot of photographs first then circle the ones I think will be good enough. For the background I decided to outside just to make it look more street like and I will try and photograph on a black or white background just to show how the figure will stand out .

I looked at contemporary dancing and its history and I thought the type of movement in this dance is a bit simluar to Krumping. I managed to find background information on the two types of dancing. and
I found information on Richard Finkelstien a digital art artist.
Another artist I looked at is Bill Viola he has a lot of work based on human body and movement looking at his work has enouraged me to even look deeper into making the body as an Art work.
I also found examples of of stop motion in dance and movement example of stop motion dance,
SLR Digital camera, Computer with photoshop and Flash. I will need space with a wall which have a black backround or white or I will have to set this up myself.
Plan – 9th of May
Developing and doing Project – 30th of May
Evaluation – 13 th of June
Final touches – 2oth of June

I am hoping to complete this project by the 20th of June.

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Task 6 point of view shot report

A point of view shot is a shot used in film to show what the character is looking at.the point of view hot is usually positioned between a shot of a character looking at something and a shot showing the characters reaction.This shot also shows a view from the subject’s perspective.

example one

lady in the lake by Robert Montgomery (1947)

“the entire film is shot from a subjective viewpoint, and Montgomery’s face is seen only when he looks in a mirror. The film was not a critical or popular success” The filmmaker does not reveal the face of the person and we don’t get to see his face I think the filmmaker’s intentions was to make the viewer suspicious and be more curious in finding out how the person really looks like.

example two

on 1.04 when the character is on his motorbike and we see a point of view where his on the road and the camera is looking towards were he is heading and we see exactly what the character is looking at while his on his bike then it cuts back to a medium shot of the character on his bike again. I think the film maker was trying to make the viewers to feel like they are also riding with him. This also happens on 1.17 to 1.23.

with a lot of POV shots in this film the edit helped the shot by making them clear to the viewers.

example three

Dark Passage by Delmer Daves 1947

in this scene we see Humphrey bogart  being revealed after his badages are removed after having surgery. before that we do not have any idea about what he looks like and everything we see is seen through his eyes.

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Task 5 shot and reverse

shot and reverse

Shot and reverse shot is a film technique where two or more shots are edited together, sometimes one character is would be shown starring at another character in off screen space and then the other character would be shown looking back to the other character. The characters may look like they are starring at each other because the are shown facing in opposite directions.  shot and reverse shot is also part of continuity editing because the characters in one frame will look left in the other frame they will look right. in shot and reverse shots you get over the shoulder framings.

The camera

The film makers use the camera to cut back and forward between the characters. Like i mentioned earlier over the shoulder framings are most common, when the camera cuts one of the character in the foreground of the frame usually it will involve over the shoulder framing. By showing most of the parts of the body this indicates the changing physical relations of the two persons.

examples of shot and reverse 

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task 4 cuts examples

match cut

a space odyssey-1968- stanley kubrick

in this scene we see the ape throwing the bone in air after discovering the use of the bone as tool and then we see another shot of the space station in space traveling around the earth. the editor linked two different shots of the bone and the space station and combined them together as a symbol of advanced tools.

Jump cut

Breathless by Jean-luc Godard. This movie was made in 1960. In this scene of the movie breathless we see two characters in a car going somewhere and i noticed jump cuts two minutes during the car ride.


Honey I shrunk the kids by Joe Johnston. (1989)

This scene is when the the kids shrink. The scene starts with the kids knocking on the door then we see a different scene(the film maker cuts) of a room with a close up of the shrinking machine. The viewer expects the machine to shrink the kids immediately the door is opened.

Cross cut

A Corner in Wheat 1909 by David Llewelyn Wark Griffith.

In this scene we see two different types of people businessmen and poor people waiting in line for bread. This creates a sharp dichotomy between the two actions, and encourages the viewer to compare the two shots

Sound or music cut

The Silence of the Lambs (1991)Jonathan Demme  on 05.12 after charice comes from seeing dr lecter she remembers her father when she was a child coming home from work. after he picks her up and spins her around, the camera pans over to a passing truck and tilts up to the sky. Then we hear Clarice’s sobs and cut back to her outside the mental institution, leaning on her car and crying.


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Task 3 continuity editing report

Continuity editing

A predominant style of editing in narrative cinema and television. Continuity editing smooths the inherent discontinuity of the editing process. Continuity editing also establish a logical coherence between shots. The 180 degree is a rule filmmakers use to shoot from one side of the action. 180 degree is rule in film making with two characters in the same scene and they have the same right/ left relationship with each other.

Continuity editing has the following editing techniques.

The first technique is the Temporal discontinuity this is expressed with the use of ellipses and the following cutting techniques become useful dissolve and useful. Flash backs and montage also become useful when showing the reversal of time.

Continuity diegetic sound

The second technique is Diegetic sound. Diegetic sound occurs when an action is being viewed. Narrative sound can also be diegetic sound heard the sound also helps to smooth the temporally questionable cuts by over laping the shots.

an example of continuity editing from youtube.

“A simple plot, using 11 shots to explain the certain types of match cuts (establishing, shot/reverse, etc.) and also to expresses a single relapse in time. Also taken to account was the 180 degree rule, which kept subject A on the right and subject B on the left, to diminish confusion with blocking”.

websites on continuity editing 

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Task 2, 3 point editing system

The three point editing is an editing method which is done by setting three edit points. The first and second point are the in and out points of the clip. In a timeline were the clip fits into they are the in and out points. The third point allows both in and out for the clip. Three point editing enables editors to use both source clip and sequence in and out points to specify the duration of a source clip. in Final Cut pro the fourth point is automatically inferred.


This picture shows the in and out points with source clip. in order to insert the in point a computer keyboard can be used to move the playhead one frame at a time to the place were the in point will be placed.

This is very simple way to edit and will speed up your workflow. The best way to get familiar with the three-point edit is to practice it and you more than likely end up using it for almost all of your sequences.

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Task one non linear and linear editing

Non Linear editing and Linear editing

Non linear editing is a method that allows editiors to perform their film and video editing on a computer. In digital editing non linear also allows the editors to access frames in a digital video clip and also allows direct access to any frame in a digital video clip. In Non linear editing the editors don’t have to have historical videotape editing system in order to play or shuttle through adjacent footage. For example non linear is used in movie editing if it was shot in film analog it is then converted to digital to save time and money, research shows that “EDL movies contain analog frame sources and time codes so that the original analog film can be quickly cut and spliced in the editing room this costs several hundreds of dollers per hour”

Linear video editing is a different practice from non linear editing. Instead of using a computer for editing a videotape can be used and images and sounded are stored on the tape. This video editing style enables the editor to edit a program together using different shots from original source tapes to a master tape one by one.

Examples of Non linear editing and Linear editing

This you tube clip is on linear video editing

This is another you tube video clip on non linear video editing.

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